Why We Switched to Vercel for Our Blog Infrastructure

The Challenge

Running headless WordPress blogs at scale means managing Docker containers, Traefik routing, SSL certificates, and cache invalidation. It works, but the operational overhead grows with each blog you add.

What Vercel Offers

Vercel handles the deployment pipeline, edge caching, and SSL automatically. Push your code, and it builds and deploys. ISR works out of the box. The Edge Network serves your pages from the closest data center to each visitor.

For our use case — multiple blogs on the same template with different configurations — Vercel’s project-based model maps perfectly. Each blog is a Vercel project with its own environment variables and domain.

The Trade-offs

You give up control over the server environment. You are dependent on Vercel’s pricing model. And for blogs that need server-side features beyond what Edge Functions support, self-hosting remains the better option. But for the majority of content-focused blogs, the simplicity is hard to beat.